How UNDR turned culture and nightlife into a digital experience?

Tucked beneath the Westway in Ladbroke Grove, UNDR is more than a venue, it’s a fusion of Caribbean restaurant, cocktail bar, and nightclub that brings West London’s community together under one roof. But translating that atmosphere online meant finding creators who could capture the flavour, culture, and energy of the space.

Through Bulba, UNDR partnered with food, lifestyle, and nightlife creators who brought the venue to life in their Reels and TikToks. From sizzling plates to vibrant cocktails and packed dancefloors, every collaboration turned the UNDR experience into engaging, shareable content that resonated with audiences across London.

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The result: viral moments, stronger local buzz, and a digital presence that matches the energy of the venue itself, all without the team needing to spend extra time finding or managing creators.

Bulba has helped us showcase the energy and culture of UNDR to a much wider audience. From our Caribbean-inspired dishes to our late-night vibe, creators have captured the essence of what makes our space unique. Their content has amplified our presence in West London and brought new faces through our doors.

- Team UNDR