How KHAAO turned Karachi street food into viral online moments?

Founded in Camden in 2010 by a Karachiite family, KHAAO was born out of a craving for authentic hometown flavours. Since then, it has become a favourite among London foodies and visitors, with viral dishes like the cheesy naan melt and signature curries putting KHAAO firmly on the foodie map.

Through Bulba, KHAAO partnered with local food creators who transformed its bold, authentic flavours into scroll-stopping Reels and TikToks. From the sizzle of a fresh-baked naan to the indulgence of cheesy fillings, creators captured the essence of KHAAO in ways that resonated with audiences and drove real-world visits.

The result: viral content, stronger visibility across London, and a loyal fan base that keeps coming back for the authentic street food experience KHAAO is known for.

Bulba has helped us share the authentic South Asian street food experience of KHAAO with a much wider audience. From our viral cheesy naan melts to our classic curries, creators have captured the flavours and energy of KHAAO in a way that really connects with people online. Their content has brought new customers through our doors and built even more excitement around our brand.

- Camden, Founder