How Kasa and Kin amplified its fusion flavours through creators?

With bold colours, fire-cooked dishes, and a unique fusion menu, Kasa and Kin is built for social. But they needed creators who could translate that into scroll-stopping content.

Using Bulba, Kasa and Kin connected with local food creators who each brought the best out of the restaurant's delicious dishes and ambiance, only in return for the food and experience. Every visit generated authentic content—high-performing Reels and TikToks shared both by creators and re-used on Kasa’s own channels.

The results were undeniable: a significantly higher booking volume sustained for the last 2 years, viral content, and zero time wasted on sourcing or negotiating with creators.

"Bulba has helped us bring our contemporary Filipino restaurant, bar & bakery to a wider, more engaged audience without effort from my staff. The content creators we’ve worked with really understand our vibe and reflect it beautifully in their posts by bringing out the best of my restaurant. We even had some posts that got over a million views."
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— Joanne Santos, Head of Marketing