How The Sushi Co. brought ‘Minutes Fresh Sushi’ to the spotlight through creators?

‍The Sushi Co. is built on authenticity—crafting fresh, made-to-order sushi the traditional way, right in front of guests through open live kitchens. But they needed creators who could communicate this freshness and theatre to a digital audience.

Through Bulba, The Sushi Co. connected with local food creators who turned the experience of live sushi-making into engaging, scroll-stopping Reels and TikToks. Each collaboration brought to life the brand’s promise of authentic, flavoursome, made-to-order sushi—content that performed strongly both on creator channels and The Sushi Co.’s own platforms.

The outcome: viral content, increased visibility, and consistently strong bookings, all without the team needing to spend extra time finding or managing creators.

Bulba has been a huge help in bringing our ‘Minutes Fresh Sushi’ concept to a wider audience. Our live kitchen experience and authentic flavours have been captured perfectly by creators who understand our brand. Their content has not only driven engagement but also reflected the freshness and craftsmanship we put into every box.

Zain Hussein, Head of Marketing