How Avora turned immersive mixology into a viral experience?

At Avora, guests don’t just sip cocktails—they step into an alternate universe. With immersive storytelling, interactive mixology rooted in theatrical science, and vibrant set design, Avora offers far more than a drink—it’s a full-blown experience.

To bring this concept to more Londoners, Avora partnered with Bulba. Through the platform, they connected with vetted local creators who excel in visually-driven content—offering them walk-in access to the experience in return for content, not cash.

Unlike traditional influencer campaigns that demand hours of coordination, Avora reduced their influencer marketing admin time to just a few minutes each week—spent only on approving or declining requests from influencers who already met their eligibility criteria.

By inviting creators during off-peak hours, Avora was able to generate a steady stream of high-quality Instagram Reels and TikToks at a fraction of the typical cost—significantly increasing the ROI of their marketing and content production efforts. Each piece of content beautifully captured the glowing potions, immersive performances, and signature fantasy feel that defines the Avora brand. What’s more, Avora had the flexibility to showcase this content not only on the creators’ socials, but also on their own channels—either by being tagged as a collaborator or by easily downloading the content directly from their Bulba dashboard at no additional cost.

The results spoke for themselves: a surge in online bookings, a boost in brand visibility, and a reliable flow of content for internal use. With Bulba, Avora continues to reinforce its reputation as London’s most magical night out—with almost no manual effort.

"We’ve worked with other influencer tools in the past, but none matched the simplicity and efficiency of Bulba. It’s completely streamlined how we collaborate with content creators, and the support from the Bulba team has been fantastic!"
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— Sam Shearman, Founder of Inventive Productions